After over twenty years at the helm of Major League Baseball, Allan “Bud” Selig transitioned to Commissioner Emeritus and relocated his office to 833 East Michigan in Milwaukee, Wisconsin. Our design team curated his impressive memorabilia collection display in his new lobby.

The design team worked to document over 700 unique notes, artifacts and memorabilia from his lifetime in baseball. We organized the content into the following five categories: Best of Bud (key highlights from his career), Lifetime Fan (Bud’s personal memorabilia from his favorite players and events), People Wall (photos of Presidents, celebrities, players and friends), Across the League (awards, jerseys and gifts from all 30 teams), and Fine Art (paintings, drawings and sculpture).

This organizational strategy made storytelling easy, whether the space is experienced without a guide or narrated by the Commissioner himself. The overarching approach to the design was a warm aesthetic of neutral colors and deep tone woods, and an understated exhibition of artifacts in simple displays and original framing.