Consolidating from two floorplates down to one, Kahler Slater’s workplace and environmental branding team reimagined the bswift Chicago office to be a place for employees to create, collaborate, and work. 

A prominent “b” in the central hub serves as an interactive brand touchpoint, generating excitement with visitors and employees. Adjacent to the welcome desk, a cedar wrapped wall unveils a hidden product display room generating a thematic storytelling moment. The new bswift workplace supports a hybrid work culture, fostering community and pride with vibrant brand elements to reflect their story.